Community Perception Survey for South32 Worsley Alumina
361 Degrees was tasked with conducting a Community Perception Survey of South32’s communities of influence. The objective was to understand the attitudes and perceptions of the local and regional community towards South32. Our team used a hybrid research approach, which included a quantitative survey and a qualitative engagement process with key stakeholders.
We then conducted a comprehensive analysis of the survey results and presented a report to South32. The report provided a baseline understanding of the current perceptions about South32’s credibility and reputation, the level of awareness and relevance of South32’s contribution to the communities it operates in, and the satisfaction and value of the community investment South32 makes in those communities.